My name is Luis Rotondaro. I was born and raised in Montreal. My family is originally from Venezuela. When I graduated from high school, I really wanted to study graphic design. Since I didn’t have the grades to get accepted, I decided to explore the retail industry by working at Montreal’s Underworld Skate Shop. My three passions in life are music, skateboarding and streatwear. Working retail has always been a big part of my life and sort of made me who I am today.